I’m sure most of you, much like I, have been waiting with extreme anticipation for this week’s sequel to Shedding Light on a Dark Art. In fact I have spent the last week talking about it to anyone who would listen. It got to the point last night when my girlfriend lovingly called me a dork. I quickly replied with all seriousness, “No, I’m a GEEK. There’s a difference.”  Well, really there is… isn’t there?

Anyway, it was then that I realized not everyone shares my zealous interest in this topic, and I decided to save it for those who it can really have a benefit… you!  So, that being said, without any further ado, let’s begin.

In the last Issue of Web Marketing 101 we discussed 10 things anyone can do and everyone should do for Search Engine Optimization (SEO). I’m positive everyone completed those optimization tips. Well, if you didn’t it’s never too late to start. Those of you who did may be sitting around thinking that your site is now optimized and that your work is done. Unfortunately, SEO isn’t...

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Over the years I’ve had many customers ask me, “How can I get my web site in the top 10 of a Google search?”, and my response has traditionally been to first say, “Why, Search Engine Optimization (SEO), of course”, and then to hastily add that “it is indeed a bit of a black art”.

However this isn’t really quite true; in fact SEO is a science. There is no magic involved, no smoke and mirrors, no abracadabra or hocus pocus. SEO is simply proven techniques and practices to make your web site more presentable to the search engine and more specifically its web crawlers.

Web Marketing 101 is an e-newsletter featuring news and tips about how to get the most from your web site. If you don’t have one but are contemplating building one, this little news blog will give tips on what to keep in mind to ensure you get the maximum performance possible from your web site.